There's a short article in eWeek about an AdSense customer suing Google. It's articles like this that inspire things like the Darwin Awards (although no one actually died this time).

The best way to get better website ROI is to develop an understanding of who is likely to be interested in your site and then to make sure you give them what they want (for a price, of course). But the best way isn't necessarily the easiest way. Regardless of your site's audience or your business model, you should look at the various context-sensitive advertising programs available as part of your efforts for better website ROI.

In the first 4 posts in this series on making money with AdSense, I covered the creation of an ad-enabled web site. Now that your site has been running for a while, you'll want to monitor the AdSense reports and watch for traffic. As I've mentioned previously, search engine traffic will take a while to build. But rest assured, if you continue to add content and follow the SEO best practices, you will get traffic. Once you do, you should start paying attention to how your ads perform.

In a previous post, I discussed the technique of using Google AdWords to send traffic to a site for a relatively small cost per click. At the end of that article, I briefly mentioned the concept of AdSense arbitrage. Which brings us to today's topic.

Joel Comm describes himself as an internet entrepreneur. That's a pretty generic title, but it's probably as good a phrase as any given that he creates and monetizes web sites, writes books, and participates in the conference circuit.

It's Christmas-time again. For me that means many hours in airports, planes, and cars. The good thing is this year I prepared for all that sitting around by packing my WordPress blog on to a USB drive along with a long list of other portable applications. And because of this I'm now writing, for the first time ever, a blog entry while sitting in car.

ClickZ is reporting that a new study from the Nielsen/Normal Group has found that people are "suffering" from banner blindness i.e. "Internet users focus on the content on a page and ignore the advertisements. This is especially true for bright, flashing ads, and other units that are not relevant to what the user is interested in reading."